Strategy Packaging

With a combination of in-depth knowledge of materials, modern packaging design and know-how in the retail trade area, SCA is a full-service supplier of packaging and packaging solutions. SCA has developed three value offerings that cover the full packaging chain of its customers; a cooperative approach that also includes customers’ marketing and sales organisations:

  • Two girls playing in a tree - SCAPackaging shall be a key part of market communication and have an attractive design and high-quality printing: Be seen.
  • Cost-effective transport requires optimisation of packaging space based on logistic principles, with an optimal strength-to-weight ratio: Be moved.
  • Customers’ production must function seamlessly in the actual packaging process and also throughout their internal distribution chain for packaged goods: Be secure.

Innovation and design

Strengthening the company’s leading position within packaging innovation and design is a strategic priority for SCA. With 17 Design Centers in Europe and Asia and one Innovation Center in Brussels, SCA offers unique strategic expertise and competitiveness. At these centres, new packaging solutions are developed, and new technologies, material solutions and design tools are tested in close cooperation with customers.

Products with high-value content

As Europe’s second-largest supplier of corrugated board packaging, SCA has considerable potential to consolidate within its own existing structure, focusing on market segments featuring products with high-value content. Efficient production and distribution to strengthen cash flow and profitability is also a priority.

"SCA has considerable potential to consolidate within its own existing structure."

In the fast-growing markets in Eastern Europe and Asia, SCA is primarily seeking growth within high-value segments, such as packaging solutions for consumer electronics, car parts and other high-quality consumer packaging in which the Group has achieved leading positions. SCA has 15 facilities in Asia and 37 in Eastern Europe.

Cost-savings programme

To strengthen competitiveness through cost-efficient production, a cost-savings programme was implemented during the year that will have full effect from the second quarter of 2010. Total savings will amount to SEK 1,070m on an annual basis. Further cost-saving measures are in progress to streamline production and reduce capital tied-up in machines, goods and flows.

SCA’s long-term investment activities aim to develop its leading positions in advanced packaging in high value-added segments in line with the Group’s strategy to be a full-service supplier of packaging solutions. These segments have a more stable rate of growth and offer SCA future expansion opportunities and favourable profitability.