2009-10-29

World’s first paper towels with built-in cleaner

SCA has launched Zewa Aktiv-Wisch-Tuch in Germany and Plenty Active Wipe in the Benelux. Just moisten the paper towels with water and remove dirt quickly and easily without having to add a cleaner.

Zewa Aktiv-Wisch-Tuch and Plenty Active Wipe


Watch the German version of the tv commercial for Zewa Aktiv-Wisch-Tuch


Watch the English version of the tv commervial for Zewa Active Wipe

Consumer tests have shown that many people sacrifice a lot of hours of their spare time for the “big” weekly cleaning. But we want our kitchens and bath rooms to be stainless even between those big cleaning sessions.

So the idea behind Zewa Aktiv-Wisch-Tuch and Plenty Active Wipe was to make the small cleaning sessions as easy and short as possible so that you can enjoy more of your leisure time. Real homes are made for living!

Both tear-resistant and effective

The tissue is notably tear-resistant even moistened, and effective against honey, jam, oil, grease and other kind of dirt in your kitchen, bath room and the rest of your home (e.g. sinks, floors, walls, gardening tools etc.).

Moreover they are biologically degradable and dermatological tested. The product is available in a re-sealable 40 wipes box. You can choose between fresh- and citrus fragrance.

Cleaning tips

On www.zewa-aktiv-wisch-tuch.de and www.plentyactivewipe.nl you can find a whole collection of tips for how to shorten the number of hours wiping your home.

If you aren’t living in Germany or the Netherlands, don’t worry! SCA is planning a launch in more countries.

The original product concept was brought to life by a group of SCA employees allowed to assume more own responsibility and initiative for seeing ideas through. And with good results, it seems…

- Text Konstantin C Irina More information Reiner Preissler (reiner.preissler @ sca.com)